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Headquartered in San Jose, CA, Sensor Platforms, Inc. is an innovator in high-performance analog and mixed-signal semiconductor devices for the consumer, computer and industrial markets. Our vision is to enable improved levels of sensor performance with a new class of intelligent devices by overcoming existing accuracy and cost limitations.
Sensor Platforms products include cost-effective capacitive, inductive, accelerometer, rotational vibration, gyro, magnetometer, pressure, compass and flow devices.
The Sensor Platforms team has broad experience in the design, manufacturing and marketing of analog and mixed-signal semiconductor sensor devices.
Executive Team
Bill Eichen, Chief Executive Officer
Bill has over 20 years of experience in the consumer and IT semiconductor industry. Most recently, he was President and COO of Analogix Semiconductor, a leader in the consumer multimedia market having shipped production volume to the HDMI and DisplayPort markets. Prior to Analogix, he was CEO of Memcall, a pioneer in the Layer 4-7 search market, and was founder and CEO for Nueba Semiconductor, a manufacturer of security processor ICs. Bill has a proven track record of innovation and has been responsible for a variety of management successes at Cypress Semiconductor, IDT, Zoran, Motorola, NEC, and TCSI. He is Chairman of Software Incubators, a wireless client/server financial applications corporation. Mr. Eichen holds both Bachelors and Masters degrees from MIT in Electrical Engineering and Computer Science.
George Hsu, Founder and CTO
George is the founder and CTO of Sensor Platforms and has focused his 17 year career in the sensor industry, having invented several breakthrough sensor technologies, including the Magneto-Inductive magnetometer sensor which is the mainstay of today’s electronic compassing in both the automotive and consumer markets. George is dedicated to accelerating the growth and success of the sensor industry by providing standard, application specific, and custom sensor interface IC's. He is a graduate of Stanford University School of Engineering and a well-published author of technical articles on sensor theory, design and applications.
Ian Chen, Executive Vice President
Mr. Chen has 20 years of experience in the semiconductor industry where he held senior engineering and marketing leadership positions at Mobius Microsystems, Analogix Semiconductor, Cypress, IC Works, National Semiconductor, and Texas Instruments. His responsibilities have included consumer ICs, clock chips, graphics, networking, core logic chip sets, and microprocessors. Mr. Chen received Bachelors and Masters degrees in Electrical Engineering and an MBA from the University of Illinois at Urbana-Champaign. Mr Chen holds seven patents.
Don Wile, VP of Engineering
Don has 30 years of successful technical and managerial experience in the semiconductor industry. Don has developed numerous breakthroughs in circuit design spanning both consumer and industrial applications. Most recently, Don led the analog design efforts at Nuelight, an innovator in OLED sensors. Prior, he was Director of Analog Design at Pixim, developing high dynamic range image sensors. As employee number 7 at Tripath Technology, Don was Vice President of Engineering responsible for power electronics and DSL line drivers. He participated in taking Tripath public. Don's tenure also includes 17 years at National Semiconductor, where he put many high volume mixed-signal and analog products into production including National’s Mass Storage preamplifier business. Don holds numerous analog design patents including AM/FM radio circuits, disk drive read channels, gm/C filters, disk drive servo detection, power management, current sense memory read out and low noise oscillators. Don received his BSEE from Cornell University and his MSEE from University of California Berkeley.
John Tingleff, Chief Financial Officer
John has 20 years experience in the financial and operations management of early stage technology companies. Prior to joining Sensor Platforms, John was CFO of Ceon Corporation where he led the successful restructuring of this OSS software company. After restructuring, Ceon became the dominant supplier of provisioning and activation systems to the cable tv industry for internet and IP phone access. Previously he served as CFO of Mayan Networks, a telecommunications, multi-service provisioning platform provider. At Mayan Networks, John raised $90 million in equity from top tier venture capitalists and $75 million in convertible debt led by Fidelity. John has also been a Partner with Technology Funding, a venture capital firm. He holds an MA and BA in Economics from San Francisco State University.
Kevin A. Shaw, Ph.D., Director of Business Development
Kevin has over 16 years experience in the sensor and MEMS marketplace. He was employee number 3 at Kionix, a leader in motion sensors and accelerometers, and was integral in establishing their MEMS inertial sensor and wafer-scale hermetic sealing business unit. After being acquired by Calient Optical Components, Kevin was responsible for the development of their 382 mirror MEMS optical switch and defining new markets for their switching business. He is a prolific inventor having earned 22 U.S. patents in the field of MEMS. Kevin holds a BS and MS in Electrical Engineering and earned his Doctorate at Cornell University for his developments in MEMS and IC integration methodologies. Kevin also holds a M.Sc. from the Management Graduate School of Business at Stanford University where he was awarded the title of Stanford Sloan Fellow.
Eric Butler, Director of Sales
Eric has 14 years experience in sales, marketing, and business development in the sensor and automation industry. Prior to joining Sensor Platforms, he was the Western Regional Manager for Micro Epsilon, a leader in sensor measurement where he was responsible for significant revenue growth and successful design wins. At Automation Controls and Keyence Corporation, Eric played an integral role in establishing a dominant presence. Eric holds a BSEE from University of California Riverside.
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