- Provide sales incentive right at the point of sales
- Send shoppers to their customized sale items inside the store
- Complements pedestrian navigation
Location based merchandizing attempts to influence customer buying decisions by providing incentives most relevant to the shopper. For example, someone standing in front of the cereal aisle in a super market could be prompted with a discount coupon for a specific brand. Mapping software or augmented reality browsers could display items on sale ahead of a pedestrian path to entice her to take a minor detour.
Geo-targeting allows merchandizing efforts to provide improved services and derive greater returns. However, current implementations are dependent on GPS signals, which can only offer coarse targeting outdoors. Access to indoor position will allow more refined targeting and makes the merchandizing messages more effective by becoming more immediately relevant to consumers.