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Sensor Platforms Closes $6.6 Million Venture Funding

Funding to Accelerate Market Introduction of Standardized Integrated Circuit Interface Device for High Volume Sensor Applications

SANTA ROSA, CA, November 10, 2005. Sensor Platforms, Inc (“Sensor Platforms” or the “Company”) (www.sensorplatforms.com), a fabless semiconductor company providing standardized integrated circuits (“IC”) to the sensor industry, announced the closing of a $6.6 million round of venture funding. The financing was led by ArrowPath Venture Partners (www.arrowpathvc.com) and Newbury Ventures (www.newburyven.com). The proceeds from the financing will be used for product development and market expansion. According to Intechno Consulting, the global sensor market is projected to exceed $50 billion by 2008. The Company is targeting sensor application developers in the wireless, automotive, consumer electronics, and other high volume markets where its products can dramatically accelerate time-to-market, reduce risk and help suppliers achieve the lowest possible price points. These markets, dominated by MEMS (micro electro-mechanical systems)- based sensor solutions, are now growing at double digit rates. Certain sensor applications within the consumer sector, such as those in the cell phone and gaming markets, are expected to grow at a sustained +20% compound annual growth rate for the foreseeable future.

Every single sensor that exists requires some form of electronics in order to enable its ability to make measurements. The Company’s IC products provide this invaluable function in a compact, single, and low cost platform that universally works across the vast majority of known sensors. George Hsu, the Company’s Co-founder and Chief Executive Officer, stated, “In January 2005, we produced the first generation of our proprietary Universal Smart Sensor Chip™. This product has been very well received by the market as it provides, for the first time, a low cost, “off-the-shelf” alternative to custom circuitry for enabling sensor applications. Our venture financing will fund the development of our next generation of products which will further extend our product and market leadership, helping to create the next wave of killer sensor applications within our target markets.”

David M. Traversi, the Company’s Co-founder and Chairman, added, “We are pleased to have partners of the caliber of ArrowPath and Newbury. These firms have tremendous experience in building young technology companies into market leaders. We were very selective in deciding which venture firms to work with and we are delighted by our choice.”

Bruce Bauer, Co-founder of Newbury Ventures, said, I was attracted by the highly proprietary nature of the Universal Smart Sensor Chip™ and the massive size and explosive growth rate of the sensor market that it enables. With each new sensor-based application, there is a corresponding need for a chip that will interface with the sensor and then process and condition its signal. The lack of a standard solution has always been a major “pain point” throughout the many industries involved in sensor application development.”


Dan Brown, Technology Partner of ArrowPath Venture Partners, added, “The Universal Smart Sensor Chip™ is revolutionary in the sensor market. Never before has a single chip been able to directly interface with and drive so many different types of sensor elements. The demand for this product was immediately evident to us.”

Messrs. Bauer and Brown will join Messrs. Hsu and Traversi on the Company’s board of directors. Herb Dwight, a Co-founder of the Company and formerly the Chief Executive Officer and Chairman of Optical Coating Laboratory, Inc. (which was acquired by JDS Uniphase Corporation), Superconductor Technologies, Inc., and Spectra-Physics, is an active Board observer and advisor to the Company.

About Sensor Platforms
Sensor Platforms is dedicated to being the world’s leading enabler of sensor applications, by providing low cost, high performance, “system-on-a-chip” integrated circuits that:

  • Interface directly with sensor elements;
  • Eliminate the cost, time, and risk associated with sensor interface development;
  • Decrease unit costs dramatically of sensor applications; and
  • Enhance sensor performance

Sensor Platforms’ proprietary Universal Smart Sensor Chip™ is the only chip that can directly interface with and drive most types of sensor elements, including pulse, voltage, current, inductive, capacitive, and resistive - providing the lowest cost and highest performance available for a sensor solution. Sensor Platforms is located at 1550 Airport Blvd., Suite 220, Santa Rosa, CA 95403. www.sensorplatforms.com.


About ArrowPath Venture Partners

ArrowPath is an early-stage venture capital firm with over $325 million under management. The firm focuses on early and expansion stage companies developing highly differentiated enterprise and infrastructure technologies that offer a compelling value and have the prospect of achieving market leadership. ArrowPath’s partners have been involved with many successful companies including E*TRADE, Digital Island, Critical Path, NetSec and Sanera. ArrowPath Venture Partners is based in Redwood Shores, California. www.arrowapthvc.com


About Newbury Ventures
Newbury Ventures was founded in 1992 with the goal of building a company known for its insight, integrity and global approach to the business of venture capital. Newbury has successfully managed investments valued over $500 million throughout the world. The firm typically invests in high growth markets within the technology, communications and IT industries. Newbury’s partners have been involved with many successful companies including Oracle, Cadence, Altera, Cirrus Logic, Atmel, PMC/Sierra, Broderbund, Nellcor, Acuson, Jacada, Fundtech Ltd., Netro, ACC, Precise, Corvis, Terayon, nCipher, Okena, Highwave Optical, and LEA (Laboratoire Europeen ADSL). Newbury Ventures is based in the San Francisco Bay Area. www.newburyven.com


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