SENSOR PLATFORMS NAMED FINALIST Of prestigious 2013 EE TIMES and EDN ACE Award for Ultimate products – sensors

SAN JOSE, CA  (March 18, 2013) – Sensor Platforms Inc, a venture-financed company that develops, for licensin g, algorithmic software enabling consumer applications to better understand user contexts and intent,today announced it was named a finalist in UBM Tech’s EE Times and EDN Annual Creativity in Electronics (ACE) Awards ( in the category of Ultimate Products – Sensors.

Sensor Platform’s technology was selected a finalist due to the ability of its FreeMotion™ Library of algorithmic software to enable context aware applications on mobile devices to proactively engage with the user, and not merely interact with that user.

“We are delighted to receive this recognition as a finalist for an ACE award. The multi-disciplinary engineering team at Sensor Platforms has worked very hard, and worked very creatively, to make context awareness available to users of smartphones and tablets,” said Dan Brown, CEO of Sensor Platforms. “And we’ll be rolling the results of that effort out to the marketplace in the coming months.”

Context awareness builds on, but requires more than, sensor fusion which results from combining the outputs from two or more sensors recording a common event, so that the fused result better captures the event than any single sensor input. The capability of the company’s FreeMotion Library to enable context aware applications sets it apart from others in the sensor space.

The Ultimate Products of the Year Award – awarded to the most significant product introduced in the last 12 months in 11 categories – is determined by large-scale peer review. Finalists in each category are chosen by expert editors from both EE Times and EDN with accompanying editorial reviews.

EE Times and EDN ACE Awards are presented in 22 categories and are judged by a blue-ribbon panel of industry experts, comprised of the leading voices of academia and the industry. The judges will choose winners in seven categories. Winners in the additional 15 categories are either peer-to-peer or editorially selected.

“Our contest showcases the unique best of breed products that have been brought to the market this year,” said Patrick Mannion, Brand Director, EDN.  “The 2013 finalists represent the execution of forward-thinking technologies and creativity that captures the imagination of consumers, illustrating the influence that electronics and embedded design professionals have on today’s culture.”

The Annual Creativity in Electronics (ACE) Awards celebrates the creators of technology who demonstrate leadership and innovation in the global industry and shape the world we live in. These creators, and their innovations, will be recognized at the EE Times and EDN ACE Awards ceremony on April 23, 2013, as part of UBM Tech’s DESIGN West and ESC Silicon Valley Conference.

About UBM TechUBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market — engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech’s industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company’s information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

About Sensor Platforms Inc (
Sensor Platforms is a venture-financed company located in Silicon Valley that develops, for licensing, algorithmic software enabling consumer applications to better understand user contexts and intent.

The company’s FreeMotion™ Library makes sensor fusion and user context awareness available in smartphones and tablets, to combine and process data from installed sensors and microprocessors, to better interpret users’ movements and situations, and infer their intents.

The library makes it easy for device OEMs to purchase their sensors and microprocessors from multiple suppliers without damaging user experience. It also automatically optimizes sensor and platform power consumption based on user movement and contexts, to enable longer battery life.

To create the breadth of the FreeMotion library, the company has assembled a multi-disciplinary engineering team with proven track records in control systems, machine learning, mixed signal design, motion kinematics, real-time systems, semiconductor device physics, and signal processing.

The company is located at 2860 Zanker Road, #210, San Jose, CA 95134. For information:, or 408.850.9350.

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For more information on UBM Tech please contact:

Felicia Hamerman
Vice President, Marketing, UBM Tech, Electronics
T: 516.562.5652, E:

For more information on Sensor Platforms, please contact :

Tom Mahon, Thomas Mahon Associates; (925) 200-5165

SENSOR PLATFORMS NAMED FINALIST Of prestigious 2013 EE TIMES and EDN ACE Award for Ultimate products – sensors

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